I remember people reaching a cinema theatre much before the actual show time of a film. To use the old but very relevant parlance, we don't anymore work on a complete script that promises something for everybody in one film. And, to reaffirm what was said earlier, these are not the only examples. The examples are aplenty, but to cite a couple of them counting on a superstar: 'Mahaan' (Amitabh Bachchan plays a dual role stretching the narrative to a tiresome three hours) or 'Tubelight' (Salman Khan plays a mentally challenged lad but does not convince). Action every few minutes of playtime and it becomes monotonous, telling heavily on the film. Your lead actor is supposed to do all what the other side characters were meant to do: comedy-buffoonery and also wear shades of the villain. No film counting only on its hero sustains at the cinema. The films become top heavy at the very conceptual stage! If any observer of our filmmaking has observed, such films count heavily on the lead star, have little or no side actors to fill up the screen with or share the play time with the lead. So what happens to the films? This is project financing. Besides funding, what is the contribution of these folk to a film, its story, music and other creative aspects? Nothing. Creativity, certainly, is not in contention here! The turnover is. What business sense does it make when you release funds to the tune of, say, Rs 100 crore, to a production house and ask it to deliver three films in a stipulated time. The resources need a resourceful producer who has an easy access to stars or is a star himself and capable of putting together a project. With all those funds in the kitty, one can't go in search of talent, passion or creativity. In second case, there is some big corporate house loaded with funds here to do business of cinema. It is for those who trusted and invested in you to see these films through to their completion. Launch a few films simultaneously, involve the market monies and you are made. In the first instance, it just means that you have gained the confidence of the market by giving one or two profitable films and want to turn this confidence into profit. These kinds of enterprises promise no such thing as creativity or passion for filmmaking. When a corporate house assigns not one but multiple projects to a production house and sanctions a huge sum to do so, what are the criteria? Does it mean that the production house so assigned is known for its passion for films and has a creative team on its roster?

How does one feel when a film production house is named as Film Factory? What does it promise? Whatever it may imply, it certainly does not mean creativity, least of all passion for filmmaking.

Amitabh bachchan rajesh khanna movie